STEP INSIDE NOT-KARL’S PLAYGROUND 

On October 2 and 3, KARL LAGERFELD opened the doors to NOT-KARL’S Playground — a weekend of prizes, surprises, customizations and exclusive activations. 

Hosted at KARL LAGERFELD’s Parisian flagship at 194 Boulevard Saint-Germain, the immersive concept invited visitors to discover the Fall-Winter 2026 collection and campaign starring Paris Hilton and NOT-KARL. 

Interactive experiences ranged from a NOT-KARL control room to a “hot or not” fashion game and photobooth with plenty of shareable content. Guests could have their pieces personalized with engraving and pins, while giveaway stations offered the chance to win covetable prizes — including a VIP trip for two to The KARL LAGERFELD Hotel in Macau.

Amid the excitement, a dedicated lounge area invited visitors to relax, while Copains bakery presented a bespoke menu of drinks and pastries made especially for KARL. 

NOT-KARL’s Playground further showcased an iconic collection of white shirts from “A Tribute to Karl: The White Shirt Project” in 2019, where some of Karl’s closest collaborators and friends were invited to custom-create a shirt in his honor. A selection of these shirts — including designs by Cara Delevingne, Kate Moss, Amber Valletta and Carine Roitfeld — was displayed, alongside a new shirt revealed by Paris Hilton during her and NOT-KARL’s Paris Fashion Week event on October 1.

Last but not least, a special-edition NOT-KARL white shirt joined the exhibition. The collector’s piece is now available to purchase on KARLLAGERFELD.COM.