IKONIK IS... ?

For the arrival of Spring-Summer 2025, KARL LAGERFELD invites you to celebrate what ikonik means to you. Bold and assertive or quietly classic? Effortless, confident or fearlessly authentic? The answer is deeply personal — and always powerful. Ikons are defined by their individuality and the courage to express it. So embrace your inner Karl, express your style, and share your own ikonik story.

The Spring-Summer 2025 collection comes to life by exploring the worlds of four modern-day ikons: Calum Harper, Marjan Jonkman, Kendall Baisden and Jarrod Scott.
Through their minds, stories and styles, they share how curated wardrobes reflect their own unique identity and connection to Karl Lagerfeld’s vision.

Your style reflects who you are — a unique blend of influences and perspectives that set you apart. Whether timeless tailoring, modern silhouettes, bold accents or a bit of everything your style is your voice. Take inspiration from Karl Lagerfeld and wear what empowers you, to let your wardrobe tell a story that’s as ikonik as you are.