PARIS HILTON MEETS NOT-KARL

The FW26 campaign stars two masters of reinvention: one human, one digital. NOT-KARL is a fictional digital character inspired by the world Karl created, reinterpreted for now.

This season, every piece speaks the same language: sleek, considered and unmistakably KARL.

Paris in the small things: the beauty, the silhouette, the effortless pace. Meet the K/Autograph.

Clean silhouettes, monochromatic palettes and refined details are the only codes he needs.

Meet NOT-KARL, the playful digital character and newest voice in the campaign, alongside Paris Hilton.