The two iconic Parisian brands are joining forces to introduce a makeup collection like no other. KARL LAGERFELD and L’Oreal Paris are pleased to announce an unprecedented collection of beauty products, featuring feminine shades with a sophisticated, rock-chic touch.
Connected by their Parisian heritage, both KARL LAGERFELD and L’Oreal Paris share a vision based on elegance, style and relentless innovation. As Karl once said, “Tomorrow I could be the opposite of what I am today” — which is also the idea this collaboration invites women to explore.
The striking campaign was inspired by Karl’s most iconic quotes. It features the inimitable Helen Mirren, Doutzen Kroes, Liya Kedebe, Ling Xi, Luma Grothe, Louise Bourgoin and Soo Joo Park.
The collection is now available worldwide, and its launch has coincided with Paris Fashion Week.
To celebrate the KARL LAGERFELD X L’ORÉAL PARIS collection, an exclusive launch party was hosted in Paris on September 27, coinciding with Paris Fashion Week.
The star-studded event was joined by Doutzen Kroez, Liya Kebede, Soo Joo Park and Luma Grothe — who all appeared in the KARL LAGERFELD X L’ORÉAL PARIS campaign — plus Eva Longoria, Meghan Roche, Davika Hoorne, Kat Graham, Sir John, Xenia Tchoumi and more.
The collection features elegant beauty products with a sophisticated, rock-chic attitude. It includes a nine-color eyeshadow palette, illuminating highlighter, moisturizing Color Riche lipsticks, volumizing mascara and liquid eyeliner.