INTRODUCING: FALL-WINTER 2024 

For its Fall-Winter 2024 campaign, the Maison KAR LAGERFELD celebrates all that makes Karl the ultimate icon: the genius, the chameleon and the multifaceted artist. Unafraid of change, unaccepting of compromises, and always on the pulse of “what’s next".

Captured by renowned photographer Chris Colls, the campaign imagery explores the contrasts that Karl himself was known to love: black versus white, minimal versus high impact, rock versus chic, elegant versus edgy. Selected for their own unique and unapologetic personas, models Calum Harper, Raya Martigny and Kat Zhang share what “iconic” means to them.

This season underscores Karl Lagerfeld’s eccentric, outspoken nature and larger-than-life persona that continues to reverberate in fashion and beyond. It’s an invitation to embrace your own inner Karl — to break away from convention and stay true to your style, your passions and your vision.