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CARA LOVES KARL

KARL LAGERFELD X CARA DELEVINGNE

The collaboration was inspired by the love and mutual respect that Karl Lagerfeld and Cara Delevingne had for one another. The collection — which was designed by Cara — featured cutting-edge, gender-neutral and transformative styles crafted with environmentally conscious materials.

"SHE'S A CHARACTER. SHE'S THE CHARLIE CHAPLIN OF THE FASHION WORLD. SHE'S A KIND OF GENIUS, LIKE A CHARACTER OUT OF A SILENT MOVIE." 

The collaboration was inspired by the mutual love between Karl Lagerfeld and Cara. More than simple colleagues, Karl and Cara had an incredibly special bond that went far beyond the bounds of the muse-and-artist relationship — one based on mutual love and respect, and of course the charismatic joie de vivre they both shared.

Karl loved and appreciated Cara, finding her brave and daring, once noting:

“She’s a character. She’s the Charlie Chaplin of the fashion world. She’s a kind of genius, like a character out of a silent movie.”

For her part, Cara admired and idolized Karl as a true mentor and confidant who gave her the courage and freedom to be herself, “He believed in me when so many others didn’t, including myself. He was a visionary, a genius, but more than that… a dear friend.”

“I’m honored to be able to partner with the only fashion house that carries Karl’s name and get the chance to make a personal contribution to his legacy. It’s been great to share my ideas with the creative team, have a say in the designs, and just have some fun in the process.”

"HE BELIEVED IN ME WHEN SO MANY OTHERS DIDN'T, INCLUDING MYSELF. HE WAS A VISIONARY, A GENIUS, BUT MORE THAN THAT...A DEAR FRIEND." - Cara Delevingne

TIMES SQUARE

An immersive 3D campaign with Cara and Karl interacting as avatars in a digital playground was created; solidifying KARL LAGERFELD’s position as a digital innovator. The avatars made their debut on the brand’s social channels and the full-length campaign premiered on September 8; to further accentuate its impact, it illuminated a larger-than-life 3D screen in
New York’s Times Square on September 10, for an unparalleled viewing experience.

PARIS EVENT

A glimpse inside the private CARA ️LOVES KARL launch event in Paris, co-hosted with Cara Delevingne. Held at the iconic Maison KARL LAGERFELD at 21 rue St-Guillaume, the event included a striking façade takeover to commemorate the revolutionary collection. The capsule also took over the iconic atrium of Galeries Lafayette Champs-Élysées, with an engaging digital display.

NYC POP UP

The CARA LOVES KARL collection landed in the heart of SoHo with an immersive pop-up store at 105 Wooster Street in NYC. Additionally, 14 other dedicated CARA LOVES KARL stores did pop-up worldwide, including important locations like Milan (via Alessandro Manzoni) and Los Angeles.

Localization

Currently shopping in Hungary (EUR) · English