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KARLLAGERFELD X JOANN

Fusing KARL’s Parisian-chic spirit with Joann’s innovative touch, the collection was designed with the renowned digital artist using AI technology. 

In its ongoing quest to push the boundaries of style, the Maison Karl Lagerfeld introduced its collaboration with multitalented digital artist Joann. Designed alongside KARL LAGERFELD’s Creative Director, Hun Kim, the collection reflected their shared interpretation of the brand DNA: confident, irreverent, and playfully sophisticated.

Created with innovative AI technology, the collection reimagined iconic archive pieces with bold accents and statement seamlines. 

Rooted in a black and white palette, the range blended KARL’s Parisian-chic aesthetic with Joann’s powerful, pioneering spirit. 

Chic dresses, blouses, a blazer, and pants were embellished with contrasting finishes like dramatic pleating, feminine ruffles, and sharp seamlines.

The looks were further punctuated by a black-and-white croissant-shaped bag, crafted from leather and available in three sizes.

ABOUT JOANN

Multitalented creative director Joann is an artist based in Yerevan, Armenia. She is recognized for her fresh perspective, rich imagination, and innovative AI-generated aesthetic, which fuses bold visuals with playful reinterpretations inspired by nature and architecture.

Joann’s collaboration with KARL LAGERFELD is the latest in her portfolio of groundbreaking partnerships with some of the world’s most iconic luxury and lifestyle brands. 

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