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KARL LAGERFELD JEANS X
PIETRO TERZINI

The KARL LAGERFELD JEANS X Pietro Terzini collection takes center stage in the
brand’s Fall-Winter 2026 campaign, where fashion, wit and pop culture collide. Karl’s iconic “Karlisms” inspire the heartbeat of the collection, playfully reinterpreted through Pietro’s distinctive visual language. The energy is further amplified by the star power of Paris Hilton and Kit Butler, who bring the words to life with their own irreverent magnetism. It’s a campaign that embodies the evolving dialogue between heritage, digital communication and
contemporary expression — all in KARL’s language, naturally.

KARL LAGERFELD and Italian artist Pietro Terzini introduce a collection focused on
the power of language to provoke, express and connect. At its heart is Karl
himself — the undisputed master of the quote, whose razor-sharp “Karlisms”
became a cultural phenomenon. Building on this legacy, Pietro's irreverent
statements on fashion and love add bold energy to the collaboration.

Playfully outspoken and impossible to ignore, the collection features four thought-provoking quotes across ready-to-wear and accessories. Harnessing Pietro’s viral sensibility while reflecting Karl’s iconic ability to say more with less, the quotes spark a dialogue between heritage, modernity, social commentary and digital culture.

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Pietro Terzini is an Italian contemporary artist known for his bold visual language that offers observations on love, relationships and human connection. Inspired by social media culture and the familiar formats of DMs and text messages, his work transforms everyday conversations into striking artworks that are simultaneously witty, ironic, evocative and insightful.

BERLIN, IN KARL’S LANGUAGE

A look back at an evening with Zalando celebrating KARL LAGERFELD JEANS x Pietro Terzini. A special event held in Berlin on the 12th of September, where fashion, art and conversation came together, inspired by Karl Lagerfeld’s enduring wit and Pietro Terzini’s irreverent take on modern communication.

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