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INTRODUCTION 

This summer, Maison KARL LAGERFELD officially opened the doors to its first-ever KARL LAGERFELD CAFÉ, marking a new chapter in the brand's expansion into lifestyle and hospitality. Located on the corner of  Raadhuisstraat and Herengracht in Amsterdam — alongside the brand’s global headquarters — the café is the latest chapter in KARL’s ongoing evolution beyond fashion.  

Throughout the summer, the café is complemented by the adjacent KARL LAGERFELD POP-UP STORE and a series of exclusive moments, including a visit from Paris Hilton and a special street party on August 1st, transforming the space into a celebration of the KARL lifestyle in the heart of Amsterdam. 

KARL LAGERFELD POP-UP STORE 

Located directly next to the café, the KARL LAGERFELD POP-UP STOREis open from July 29thto September 27th. The spaceshowcasesan edited selection of ready-to-wear, accessories and exclusive products, creating a seamless destination where visitors can explore the brand from every angle. Together, the café and pop-up embody the KARL lifestyle, uniting fashion,designand gastronomy in the heart of Amsterdam.

PARIS HILTON VISITS KARL LAGERFELD CAFÉ 

As part of her visit toAmsterdamend of July,Paris Hiltonexperiencedthe world of KARL LAGERFELD through a curated journey across the brand's global headquarters, the KARL LAGERFELDCAFÉand the KARL LAGERFELD POP-UP STORE. The daybeganwith a special delivery to her hotel, featuring signaturePantopiapastriesand special drinksfrom the café. During her afternoon visit, Paris joinedPier Paolo Righi for coffee at the headquarters before exploring the café and its thoughtfully curated offering, followed by a visit to the pop-up store to discover its exclusive selection of ready-to-wear, accessories and limited-edition products. Bringing together fashion, hospitality and culture, the visit highlights the unique lifestyle universe that KARL LAGERFELD continues to build beyond fashion.

STREET PARTY 

On August 1st, from 1pm to 7pm, KARL LAGERFELD CAFÉ and the KARL LAGERFELD POP-UP STORE will come alive with a special all-day celebration, coinciding with Amsterdam's vibrant city-wide festivities during the Canal Pride Parade.

The activation embraces the energy and excitement of one of the city's most celebrated moments, inviting visitors to discover the KARL universe through music, design and hospitality.

Guests can enjoy live DJ sets, exclusive drinks and pastries, branded refreshments, limited-edition merchandise and immersive experiences across both locations, creating a dynamic destination where fashion, culture and community come together.

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